It’s not about Amazon.

Big Bet Leadership
Your Transformation Playbook for Winning in the Hyper-Digital Era

The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive.

Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories.

Actionable insights include:

• Pinpointing Growth Opportunities: Identify your customer’s primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth.
• Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication.
• Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect.
• Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business.
• Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments.
• Maximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead.

With your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts , and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.Drawing from first-hand executive experience at Amazon, Google, The Gates Foundation and T- Mobile, and having advised hundreds of companies, John Rossman and Kevin McCaffrey weave a compelling story with concepts, rules, techniques and resources, equipping business executives to become Big Bet Legends.

Think Like Amazon:
50 ½ Ideas to Become a Digital Leader

“For the last five years, my clients and the readers of my two previous books have asked repeatedly their own version of this question: “What would Jeff do?” Of course, when people ask me, “WWJD?” they’re really asking questions like: What does being “digital” mean? How do I avoid disruption? Will Amazon enter this business or geography? How does Amazon get these types of results? Would Amazon be interested in partnering with me? Would Amazon be interested in acquiring our company? How do I make my function as easy as shopping at Amazon? There are hundreds of questions in this vein, but they can all be boiled down to ‘What would Jeff do?’”

There is a playbook or system of beliefs and approaches for how they get results and think about their business. If you’ve been paying attention, you, too, can figure out how to think like Amazon. The wide set of scenarios and examples in Think Like Amazon may not directly answer your specific question, but by understanding Jeff’s general worldview, if you will, you can better apply his insights and principles to your circumstances.