It’s not about Amazon.

These books are about what you can learn through the amazon leadership principles about leadership for innovation and business outcomes.


John Rossman
Digital and Innovation Advisor
Author | Speaker | Consultant

Digital transformation takes courage, accountability and extreme ownership.

You’ve seen it implemented in countless organizations, but Amazon’s rise in digital transformation from book seller to a massive digital marketplace is something to admire and emulate.

John Rossman was an early Amazon Executive and Best-Selling Author of The Amazon Way Book Series. At Amazon, he was responsible for launching and scaling the Amazon marketplace business. His insights to the Amazon leadership principles, having served as senior technology at the Gates Foundation and senior innovation advisor at T-Mobile and advising on dozens of digital transformations gives him an operator’s view into strategy, change and culture.

The Amazon Way book series explains how obsessing over the customer and solving complex business problems with intense focus. His books are not about Amazon, but how you can leverage principles and mechanisms in your organization to compete and win in the digital era.

Big Bet Leadership
Your Transformation Playbook for Winning in the Hyper-Digital Era

Releasing 2/27/24 Big Bet LeadershipDrawing from first-hand executive experience at Amazon, Google, The Gates Foundation and T- Mobile, and having advised hundreds of companies, John Rossman and Kevin McCaffrey weave a compelling story with concepts, rules, techniques and resources, equipping business executives to become Big Bet Legends.

Broken into three sections – Big Bet Thinking, Big Bet Environment, and Big Bet Management – Big Bet Leadership is an invaluable guide presenting a comprehensive playbook for making strategic moves and digital transformations that can drastically reshape and enhance the prospects of an organization.

The Amazon Way:
Amazon’s 14 Leadership Principles

The 3rd edition of The Amazon Way is the ultimate leadership manual for innovation and business growth. The Amazon Way translates Amazon’s unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles.

Peppered with humorous and enlightening firsthand anecdotes with Jeff Bezos from the author’s career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos’s “everything store” so well—providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.

Think Like Amazon:
50 ½ Ideas to Become a Digital Leader

The ultimate playbook on how to “think like Amazon” and succeed in the digital age.

“For the last five years, my clients and the readers of my two previous books have asked repeatedly their own version of this question: “What would Jeff do?” Of course, when people ask me, “WWJD?” they’re really asking questions like: What does being “digital” mean? How do I avoid disruption? Will Amazon enter this business or geography? How does Amazon get these types of results? Would Amazon be interested in partnering with me? Would Amazon be interested in acquiring our company? How do I make my function as easy as shopping at Amazon? There are hundreds of questions in this vein, but they can all be boiled down to ‘What would Jeff do?’”

There is a playbook or system of beliefs and approaches for how they get results and think about their business. If you’ve been paying attention, you, too, can figure out how to think like Amazon. The wide set of scenarios and examples in Think Like Amazon may not directly answer your specific question, but by understanding Jeff’s general worldview, if you will, you can better apply his insights and principles to your circumstances.

The Amazon Way on IoT

The Amazon Way on IoT helps a business leader answer the question “what should my internet of things strategy be”? By explaining the models for how IoT can impact a business, outlining strategies for getting strategy articulated and gaining buy-in, and giving tools, the reader gets a consulting project delivered to them in a book!

You will understand how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements, and build new business models.

The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach.

  “The Amazon Way was an essential tool that I referenced often as I led Blue Origin. The stories and background behind each of the Amazon leadership principles provided both essential insight into Amazon and valuable context to the guidance I received from Jeff Bezos as we rapidly scaled Blue Origin in size and into new business areas. This book is a must-read for anyone who wants to know how one of the largest organizations in the world remains innovative and customer-obsessed while growing through ambiguity, uncertainty, and change.

CEO of Delalune Space; Former President of Blue Origin


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